Am I the only one overwhelmed by all the social media that is out there and how much to stay on top of? Remember, when there was only My Space. Really great place for musicians where they uploaded their music and then filmmakers, like myself joined and then everyone else. So, next there was Facebook. Got on there to share photos with family and friends. Before I knew I had well over 1400 FB friends, with many other requests waiting. Do I know all these people? NO. Okay, so I will FB friend this person because we have 30 FB friends in common. Why not? And then, the numbers kept growing and growing. Okay, so I will add this person because as a filmmaker and speaker I need to have an audience and spread the word. This is necessary to promote.
Then, I started Facebook groups then pages for each of my films: A Dog’s Life: A Dogamentary, My Nose, Look At US Now, Mother! (formerly My Nose: The Bigger Version). Oh, and yes, a FB page went up for my web series called On the Trail with Gayle. And our TV show Melting Pot has/had a group page. It migrated. Where did it move?
And yeah, I forgot to mention when I started speaking and doing seminars, I, of course, needed a Gayle Kirschenbaum public figure page on Facebook, right? So, my wonderful, young, smart staff, has told me, keep all those going but create a new page for the production company, Kirschenbaum Productions and let’s focus our social media efforts, there. Okay. Done. Oh, no, we’re not done. Yes, I am on Twitter, too. Even with two accounts, of course. One is not enough, right? @glkirschenbaum and won’t tell you the other because it will be retired. When we ran a Kickstarter (crowdsource funding) campaign last summer, I was advised to create a Twitter account just for that film. So, I was finally getting settled into managing FB and all the pages and Twitter when suddenly I was alerted that’s not enough. You need a Pinterest account. That’s visual. Put up your images and chose other categories that you like and start “pinning”. Wait, I have to get back to my real work. My little brain can’t handle learning another social media interface. “Okay, can you handle this?” I ask a smart, young intern. “I must get back to work.” “Hey Gayle, you really need an instagram account. This is for photos and it will link to all the other social media.” “Okay, let’s do it.” I love photographs. Love taking them and sharing. “Oh, one more thing, sign up for “followgram”. What’s that? Okay, signed up. Just uploaded a couple of pictures. Not sure at all how this is connected to instagram and why the hell when I made a posting is it showing up twice on my Facebook page. AAHHHHH!
I think the only thing I don’t have is Tumblr. I forgot to mention LinkedIn. That’s perfect for corporate and business contacts and there are even groups to join. So, I ask you, who’s got time to work? Just learning and staying up to date with your social media is a full time job. In fact, I think three people would be perfect to handle this job. Who has got that in the budget? So, it’s finding wonderful interns time. They are new to you, new to your company, need to get up to speed in order to get your message out. And then they are gone in a few months time.
Can someone remind what I do for a living? Right now, I am fantasizing about being on an island with no Internet or phone connection.